Private label home improvement financing programs

Our experience of creating private label loan programs can help your organization increase sales, build brand loyalty, retain current network of dealers and attract new dealers. Our ability to connect our platform with yours through our API can help make our loan products seamless.


To learn more about creating a program, contact us at 800.262.1655.

What's a loan program & who should create one?

At its core, a payment options program is a way for you and your authorized dealers to achieve sales goals and overcome sales-related challenges. Your customized, private-label loan program is designed to achieve your organization's goals while building brand recognition.


If your organization is a trade group, manufacturer, or other network of contractors, installers, or authorized home improvement dealers, you can create a private label loan program with us.

Benefits of a private label loan program

Benefits for organizations

  • Increase sales.
  • Strengthen brand recognition.
  • Increase market share.
  • Improve margins.
  • Attract and retain dealers.
  • Overcome sales challenges.

Benefits for dealers & contractors

  • Mejora del flujo de efectivo.
  • Aumento de los clientes potenciales.
  • Aumento de la tasa de concreción.
  • Larger average project sizes.
  • Sell on value, not price.
  • More satisfied customers & referrals.

Why Regions is the right choice as your loan program provider

Custom payment options

You can customize the program for your dealers:

  • Brand your program.
  • Choose the payment options, maximum loan amount, and dealers for your program.
  • Customize your program’s eligible improvements list.
  • Consider benefits of promoting payment options to grow your program.

Tools to help your program & dealers succeed

You and your dealers can manage your programs with convenient 24/7 online access to:

  • Check loan status & reporting.
  • Take advantage of best in class, self service training.
  • Access business growth tools, customized marketing & advertising assets.

Customized launch plan

Benefit from our experience in launching hundreds of programs, including:

  • Role specific training for your team and your dealers, in both webinar and on demand formats.
  • Digital and traditional marketing assets to grow brand awareness, attract and retain the best contractors and increase sales.

Easy application and funding process

  • We offer several quick and easy application methods for the homeowner.
  • It’s easy to for contractors to get a single digital signature through Regions ExpressSign when the homeowner submits the application.
  • Your dealer gets paid quickly via ACH.